EXPERT IN STRATEGY
DATA BASED
We provide our clients with objectives and actionable insights to influence their Brand & Retail strategies
SUPPORT TO REACH YOUR GOALS
CONTRIBUTE TO YOUR BUSINESS GROWTH
We use certified methodologies
We leverage
on high profile teams
HIGH QUALITY PEOPLE
CONSOLIDATED IN-MARKET EXPERIENCE
We start from databased insights and use our knowledge to the benefit of our clients
WE PROVIDE EXPERT GUIDE
FROM CONVENTIONAL MARKET RESEARCH TO LATEST INNOVATIONS
OUR SOLUTIONS
MARKET & CONSUMER RESEARCH
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Market Assessment
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Concept Test
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Product Test
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Pack Test & Shelf impression
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Price Sensitivity
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Consumer and Market Segmentation
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Brand Equity
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Communication Studies
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Post-Launch assessment
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Tracking studies
QUALITATIVES
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Qualitative Research is the bridge to understand the emotion that drive behavior
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A wide range of services combining traditional and digital methodologies
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A top level in recruitment and moderation as the most important component for research quality
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Client as the top, as active part of our research process
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We manage workshop, co-work and co-create innovative solution with full client's involvement and partnership
SHOPPER RESEARCH
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Shopper segmentation
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Purchase Journey
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Omnichannel Journey
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Purchase Drivers analysis
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Go To Market Strategy design
STORYTELLING
Successfull brands are born from effective stories.
Storytelling marketing means using a narrative to communicate a message to your consumers.
Storytelling is one of the most powerful ways to breathe life into your brands.
It is the most effective way to remember a message.
Pictures, videos, maps, games are part of the story but, what really matters, is the ability to connect insights and be inspired to action!
VIDEO REPORT
We narrate your Storytelling thru effective video reports.
Video allows to hear insights directly from consumer's voices.
Video will transform insights to life and will make them memorable.
A LONG STORY OF PROVED IN-MARKET RESULTS
OUR EXPERIENCE
WHO WE ARE
A WIDE MARKET&CONSUMER EXPERIENCE
Patrizia
Gabellini
Global Director
Shopper & Marketing Insights
Extensive Market, Consumer and Shopper experience, at local and international level, mainly developed in Procter & Gamble Company.
In the covered roles, Patrizia has acquired an in-depth proficiency in Global Consumer and Shopper Insight Strategies, Product design and launch programs, Volume Forecasting, Marketing Mix modelling and White-spaces opportunities.
Wide know how in Global Project Management, Commercial strategies, Global Program’s scaling and people training and coaching.
Patrizia is a qualified trainer for Shopper&Market Research.
Massimo
De Benedittis
Global Director
Market & Consumer Research
Broad Market, Consumer and Client Management experience at both local and international level.
In the roles managed so far, Massimo has acquired an extensive and comprehensive knowledge in all Market Research products and Industries such as FMCG, Tobacco, OTC, Automotive.
As a result of this multi-year experience and responsibilities, Massimo has a wide know- how in complex business processes, in planning and managing financials, in setting and achieving business results and envisioning new opportunities.
Massimo is a qualified trainer for Consumer&Shopper research.
OUR MAJOR CLIENTS
OUR COMMITMENT TO THEIR BUSINESS SUCCESS
